Packaging Systems for
Personal & Home Care
Market demands
In the personal care market, the emphasis on “clean” aesthetics in both packaging and branding is paramount. Driven by new travel regulations, there is a significant increase in the demand for small packaging sizes, particularly 0-100 ml, which is the fastest-growing segment globally. Alongside portability, the market requires diverse pack sizes that maintain quality and enhance brand value. The challenge of sustainability and recyclability intersects with the need for innovative delivery and application methods, making this a highly competitive arena dominated by prominent national and international brands. The market aims to expand both its product range and global reach, relying heavily on brand and packaging appeal where differentiation and perception are closely linked to price points. Continual innovation in product and packaging formats is also a constant.
Packaging requirements
- As fast-moving consumer goods, personal and home care products often need to be supplied shelf-ready, with secondary packaging technologies that do not compromise brand identity or mar the appearance of containers.
- A vast range of packaging formats, materials, and configurations is necessary to cater to different product types and applications.
- A significant variance in package sizes—from small consumer units to large commercial quantities—demands flexible and scalable packaging designs.
- The sector relies heavily on the perceived quality, associated with cleanliness and complete trust in a brand and its persona.
- Shelf appeal and readiness are crucial, requiring the development and use of high-end designs and materials that align with brand perception and pricing strategies.
They ensure consistent quality, optimized throughput, and feature rapid changeovers with minimal downtime, all within a hygienically designed framework. Cama Group’s packaging machines for personal care and home care are built to adapt to continuous product evolution through innovation. They are fully capable of managing sustainable, recyclable, and reusable packaging options. Furthermore, our machines can accommodate a broad spectrum of packaging styles, formats, and product counts, meeting diverse market needs.
We take care of your
products and your brand
Personal & Home Care packaging you can trust
Packaging Consulting
System Engineering
Sustainability
After-Sales Support
We are ready for
your next project
Cama is the world’s driving worldwide coordinations supplier — we uphold industry and exchange the worldwide trade of merchandise through land transport.
