The market is increasingly shifting towards healthier ingredients, such as ‘light’, nutritional, organic, gluten-free, and lactose-free options, presented in convenient, single-serve, shelf-ready packaging. Resealable packaging and pouches are also gaining broader acceptance. The sector heavily relies on the perceived quality of products, which is linked closely to taste, flavor, and the trust in a brand’s identity. As such, product and brand differentiation are directly tied to price points. Factories often manage a mix of high-speed mass production and small-volume artisanal production, all under the pressure of continuous innovation in product and packaging formats.